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  Marketing Research Analyst

 

Marketing Research Analyst

Job Responsibilities:
Executing quantitative and qualitative research to understand our markets and assist sales representatives by providing information

Duties Include:

  • Responsible for the support of the sales representatives by providing leads.
  • Manages and develops marketing programs and materials such as, advertising, direct mailing and online promotions.
  • Prepares marketing strategies and programs for a product or product line. Evaluates product performance to help develop and update company goals and objectives.
  • Recommends changes to current product and prices based on market research and new trends
  • Researches and develops pricing policies and recommends appropriate sales channels.
  • Recommends changes to current product and prices based on market research and new trends
  • Researches and develops pricing policies and recommends appropriate sales channels.
  • Supports sales and marketing initiatives/objectives by designing, implementing, and administering electronic data information systems
  • Coordinates and assists with the marketing activities of a product or business line which may include advertising
  • Collects and analyzes data to evaluate existing and potential product/service markets.
  • Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales
  • Oversees an organization's electronic advertising efforts
  • Other duties as assigned
Knowledge, Skills and Responsibilities:
  • Bachelors Degree in Marketing, Business, or Related Field
  • years+ relevant experience with strong critical thinking skills.
  • Experience with analyzing customer research, market trends, competitive environment, and experience in business-to-business markets essential
  • Understanding hi technology industry a plus.
  • Working knowledge of data management, including database and spreadsheet applications.
  • Excellent written and verbal communication skills
  • Proficiency in Microsoft Word, Excel, Access, and PowerPoint needed.

LuxSpan is a fast growing organization. If you are an enthusiastic individual and willing to learn and grow with LuxSpan, our promise is your future success and unlimited opportunities.

 

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